Re:Jerry Seinfeld to Push Vista for $10 Million
by raganwald on Thursday August 21, 2008 @03:19PM
(#283039)
On the other hand:
If there's one surefire way to convince everyone Vista is cool, cutting edge and not liable to get frazzled by life's minor complications, it's hiring a 1990s sitcom star and professional kvetcher! Who, um, very visibly owned a series of Macs on his show.
This reminded me of something that happens with tired regularity in advertising: Company executives hire the spokespersons that they identify with, instead of the spokespersons their customers identify with, because it gives them a thrill to brag that so-and-so endorses their product.
Another distinct possibility is that Microsoft knows exactly what they are doing, which is appealing to an older segment of the market, perhaps the IT managers that dictate corporate standards.
If there's one surefire way to convince everyone Vista is cool, cutting edge and not liable to get frazzled by life's minor complications, it's hiring a 1990s sitcom star and professional kvetcher! Who, um, very visibly owned a series of Macs on his show.
http://gawker.com/5039828/mac+loving-seinfeld-endorsing-micr...
This reminded me of something that happens with tired regularity in advertising: Company executives hire the spokespersons that they identify with, instead of the spokespersons their customers identify with, because it gives them a thrill to brag that so-and-so endorses their product.
Another distinct possibility is that Microsoft knows exactly what they are doing, which is appealing to an older segment of the market, perhaps the IT managers that dictate corporate standards.
We may laugh, but they may be acting reasonably.