> All modern investment in this space is explicitly trying to push for better hardware software co-design.

I'm ok with hardware vendors writing their own firmware. The problem I have is when they push updates, and take over control of my hardware.

So hw/sw codesign is fine, as long as it is sold as a hardware unit that I control.

> This is seen as the path forward in light of Moore's law dying.

At this point I care more about having control over my data and devices than about Moore's law.