I would add more obfuscation and slowly make it impossible to learn. Have the emacs veterans talk about the old days slowly making it seem like all you had to do was install emacs and you were so productive that emacs wrote the programs for you! Then eventually the word emacs turns into an adjective describing the perfect program. To the point that instead of "Turing complete" we say "Emacs complete" then years in the future someone will ask "WTF is emacs?" and they will simply say it's god.