Materials probably play a role in that. When I was in the biz we still had steel bikes, so the answer was sometimes just a new fork, if the bike was worth more than the parts and labor. When it’s in the cusp we recommended an upsell, because why spend all that money on an old bike you’ve already broken once? For some in particular we knew they would break them again, and there’s a happy medium of repairable and reasonable. One guy had a death wish and a dad who owned a bunch of businesses. He broke so much gear and that guy (or his dad rather) was keeping everyone else’s prices lower.