Re:Clickbait is unreasonably effective [video]
by dredmorbius on Sunday August 22, 2021 @01:06PM
(#28267276)
A discussion between @ghaff and myself a few months ago on this aspect. I find 10--30 minutes a sweet spot as well, with an information-dense 10 minutes highly preferable.
For a deeper discussion pulling in more references and nuances, 20--60 minutes can work, but the content's got to deserve it. Excessive filler content ("Mayday: Air Disaster", The History Channel, "The Gift Shop Sketch" is of course the exemplar: https://yewtu.be/watch?v=7MFtl2XXnUc) is absolutely maddening.
https://news.ycombinator.com/item?id=27337668
For a deeper discussion pulling in more references and nuances, 20--60 minutes can work, but the content's got to deserve it. Excessive filler content ("Mayday: Air Disaster", The History Channel, "The Gift Shop Sketch" is of course the exemplar: https://yewtu.be/watch?v=7MFtl2XXnUc) is absolutely maddening.