Part of that is making sure he can afford to do so, so we should consider holistically whether breaking from the ad roll time format is better in the end or not. if he can keep up the quantity and quality of videos, then maybe it's worth breaking with that format. If he can't, then maybe it's not.
The is a similar question as to whether scientists should break from universities and corporate labs and fund their research and experiments without ties to those institutions, which will necessarily have some impact on the science being carried out in small and sometimes large ways. Personally, I suspect that there would be a large drop in both quality and quantity if this were to become the norm.
And it's where I've ended up with my podcasts. Less than 12 or so feels like you're barely getting started and get past about 30 and, as a listener, I'm generally losing interest. It's no coincidence that longer professionally produced podcasts almost always have segments or otherwise break up the content.
I also despise YT ads. (Embedded ads are less annoying because they can be at least slightly relevant to the content.) How much time do you spend watching ads? How much is your time worth?
Some recommend valuing your personal time at $50/h. YouTube Premium family membership is $18 and gives 6 people ad-free viewing which comes to $3/person/month. At these rates you break even at 3.6 minutes of ads. That could be just 2 videos.
Six people who live in the same household, to be clear.
- pre-roll ads
- embedded sponsored content
- plug for your patreon/other videos
- reminder to like/subscribe/comment
- a tiny nugget of actual content SOMETIMES
- mid-roll ads
- post-roll ads
I agree that 10 minutes feels about right if you were actually trying to convey a good chunk of information in good faith, but that's just not what happens on youtube. Maybe 10 minutes was a good threshold for midroll ads for the same reason that it would have been a good threshold for quality videos.
Videos like the linked one, while technically longer, just result in more and more mid-roll ads. In fact while attempting to watch this one, I got just past his embedded sponsorship plug, when youtube ambushed me with the "Ads in 3... 2... 1..." type of ad that makes it impossible to tell just how much of the video is compromised by ads before watching it.