Did PornHub have revenge porn, child trafficking, etc. on the site? Yes. The twitter thread concedes this point. So this isn't "just a hit piece with unverified out of context accusations". Is that fair game to report on? I'd certainly say it is.

If you're going to publish a potentially explosive article about something, is it better or worse to reach out to sponsors, partners etc proactively to get their reaction in the published piece, or should you surprise them with it? IMO the former makes sense. To suggest that these sponsors would somehow not be at all affected if a reporter didn't call them up doesn't match with reality at all. We've seen too many viral boycotts to count at this point.

> They've done this numerous times not even giving those accused to respond

Well, how long is long enough? If you were required to wait for someone to respond before publishing it would be a fantastic stalling tactic, wouldn't it? You could just keep putting it off and off.

The problem here, IMO, is twofold: there is a payment processing duopoly, and societal mores are still very puritanical. These are the cause of the problem, not the article. Yes, Kristof wrote an article that resonated with those two factors but what's the alternative, not publish controversial stories that might have a negative effect?