[1] https://www.nytimes.com/2020/12/04/opinion/sunday/pornhub-ra...
"Your company provided the electricity to take these pictures. Now that you know are you going to continue to facilitate known predators?"
The average layperson would care if MasterCard got hit with a headline like:
"MasterCard processed payments for Very Bad People for months/years!".
Layperson: Guess I'm calling my congressman and switching to Visa!
I assume MasterCard would (a) retain some very good PR firms to assist with keeping their image clean and (b) distance themselves from anything that might tarnish their image, like, well, regular porn websites.
...and doesn't have a reputation in the toilet.
Would you get a SatanCard(tm)? Generous 10% cash back rewards but we make our money by extorting the elderly, killing kids, addicting adolescents to hard drugs, profiteering on pollution in your hometown, kicking puppies on video, and if you die we come after your family for the money, regardless of local laws.
With PornHub that makes sense because the type of content they provide is the crux of their businesss.
But does anyone care or know what MasterCard is associated with? I would not even think to blame PG&E for providing electricity, even if the recipient turned out to be doing some super illegal things with that electricity.
So I am not convinced by reputation damage to payment processors. I am more convinced by unacceptably high chargebacks and fraud, but even there it is hard to explain the about face that payment processors have made here. Curious!