Can they possibly have such great IP that has any value over any 'I could clone that in a weekend' (i.e. longer than that, but still not long) jobs? Or other incumbents like Patreon?

They have a solid brand, it isn't what they want, but change that and what else is there?

I laughed reading the title, because it sounds just like 'TikTok bans dances', 'Instagram bans food and candid shots that aren't' to me. I don't use any of these sites, but that's the reputation they have/association I have for them; rebranding away from it when the core is so simple just seems nuts.

> Can they possibly have such great IP

I really have no idea. I also don't know whether rebranding is the right choice.

But they have the code, the infrastructure, the marketing department, and all the revenue from their adult services days. So that seems like a pretty big head start over just a clone of their web UI.

It's a bit of a headstart sure, but it's also a great way to ensure they hæmorrhage cash right along with all the users...

(Also, we're talking like it has a massive employee count, is that the case? Could be just a handful for all I know.)