It is both. If money is the primary driver you should simply accept the opportunity and pivot. However I would guess that the people who founded, worked at, and invested in these companies before the brand change were probably a little uneasy about that "growth hack". I know I would leave any company that to pivoted to white supremacy or porn. The former for personal moral reasons and the latter because our societal morality creates a stigma that isn't worth dealing with.

Plus this content is generally kicked off the original platform for some reason other than morals. It is usually because users are abandoning the platform or other companies are refusing to work with them. Embracing this content can therefore result in headaches like payment processors or cloud providers refusing to work with you.