AFAIK, all modern satellites launches require a plan for decommissioning them when they reach EOL.

The problem is 'What happens when the plan fails due to design errors/bugs/accidents/breakages/etc'.

Recovery of a satellite is incredibly expensive.

Space Satellite Recovery Startups are back on the menu boys!

We need both space junk recovery and ocean plastic recovery robots.

Recall that startup that tried to launch the ocean plastic/garbage gyre bot and it failed and no mega-corp tried to save them.

if anyone should be forced to help on this effort, it should be amazon/bezos

Well, ycombinator is a place to change the world by incentivizing profit for doing so. Get some creative actuaries to run the numbers, sell satellite collision insurance, and fund a for-profit orbital janitorial service to improve profit margin on premiums.