Yep, platforms are getting silly. On Reddit the other day I got the usual popup about accepting cookies, but once clicked, instead of just setting the cookie it showed a popup saying that I need to switch to the new theme to accept cookies. As in, I'm forced to use their new theme just to click a button and then switch back to using the old theme (like any sane person).

> like any sane person

I wonder if the sluggish UX that comes with a heavy JS SPA cuts into their sales.

I spend more time on HN now, though I was a heavy Reddit user, because Reddit users on the new UI being able to comment with images cramp my well-thought-out arguments.

Because if you do, your competitors won't, and will poach your customers with hard sell techniques until they reach a network effect required to make you irrelevant.

In the long run, there can be only one, the little diversity we have is the effect of national network effects established in the first years of growth that proved hard to overcome, especially Twitter in US. Without US, Twitter will be steamrolled and you will only have exotic alternatives like vkontakte and weibo.

That’s a good point. If I had to guess, I think over time there is a natural limit to the amount of user saturation. People are mostly aware of the platforms and their features and have probably made up their minds as to whether they want to join. Parts of the existing user base are probably getting sick of the engagement and lessening their usage.