The direction of not letting people store child porn on their servers? That's pretty much what everyone in the cloud space is doing already.

This service exists so Apple can E2EE your data while still placating DOJ.

Totally missed the point. The direction of scanning everyone's phone for 'prohibited content', pushed on them by various governments. Be it political, fine in one country but not in another (adult homosexual), etc. And a future where the content scanning applies AI and reports you for doing such things such as taking pictures of police or protests.

It's a cop in your phone.

If that's your position, you cannot own a closed source device with binary updates. Because the device provider _could_ always do anything.

What they actually do is what is important. And what they actually do is publicly disclosed so you can make your choice appropriately.