Re:Reddit raises $410M in new funding
by whimsicalism on Thursday August 12, 2021 @08:04PM
(#28163481)
> For whatever reason, maybe just because they've seen more ads, older demographics are harder to reach.
Fascinating - in my experience older generations are much, much easier to beguile online.
My guess would be the Reddit demographic is much less receptive to ads than the average, say, FB user.
Re:Reddit raises $410M in new funding
by NationalPark on Thursday August 12, 2021 @06:33PM
(#28162460)
Is it actually true that online ads work better (more conversions?) on that demographic? How do you separate the confounding factor of the effect of age and income on preferences?
This is absolutely not true. Setting aside product market fit, older demos are better, ideally conservative.
Product-Market fit is of course important. No point in marketing Red Bull to older demographics; the product was not designed for them. Aside from products targeted at one demographic or the other, older audiences are more skeptical, and have seen all of the ad gambits in earlier forms before.
Imagine the person saying "don't believe everything you read in the news" Is that an older person talking to a younger one, or vice-versa?
For whatever reason, maybe just because they've seen more ads, older demographics are harder to reach.