Reddit raises $410M in new funding

Re:Reddit raises $410M in new funding by paxys on Thursday August 12, 2021 @05:04PM (#28161453)

There is a LOT standing in the way of monetization for Reddit:

- younger user base (so less disposable income)

- loose concept of user identity, so can't tailor ads

- more corpoarate and mainstream advertisers tend to stay away due to the nature of the community and content shared

- primary usage is on web rather than mobile apps

All of these are fixable, but the question is can they do so without alienating their use base.

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Re:Reddit raises $410M in new funding by jazzyjackson on Thursday August 12, 2021 @11:42PM (#28165144)

Can't tailor ads? Loose concept of user identity? I would think having a list of every subreddit a user subscribes to would give you a good indication of what interests they have! But from reading this thread it sounds like Reddit makes it difficult to choose which subreddits you want to advertise to.

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Re:Reddit raises $410M in new funding by kevin_thibedeau on Friday August 13, 2021 @01:52AM (#28165877)

Don't forget the invasive data mining they get from the app and location tracking.

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Re:Reddit raises $410M in new funding by math-dev on Thursday August 12, 2021 @05:08PM (#28161502)

I agree with most of what you say, but I thought most of the usage was now on the mobile app?

By most, I mean the vast majority (hence my perplexion and need to comment and confirm my understanding)

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