That's right, it is largely out of their hands, but as time goes on, they will have more control over it.

For example, say they want to license a show, and they get it for one year for $50k, usa-only.

Okay, but we want it world-wide. Alright, that will be 3 million, world-wide, except Australia. Okay. wait, what?

We have a 7-year contract on Australia right now. We can't give you Australia.

Now netflix has to decide if it's worth it for the 350 people who want to watch this in Europe and Asia to take the second deal.

Sucks.