You made me laugh so hard as just yesterday I was re-watching 'The Expert' on youtube[1],just always hit close to home. Mylanta, try designing a Logo for a business, or website, or front/back-end, or apps... I think it's the customer never knowing what they really want that's the common denominator.

[1] https://www.youtube.com/watch?v=BKorP55Aqvg