Generally, your points about capital and valuations are true. Of course, I could argue Netflix is way more capital intensive than any production company. And then, with Hello Sunshine and others, we're seeing production companies get Venture scale exits. So while I hear your point, those honestly weren't factors for us. It was more so about owning the relationship with the end-user.

There had to be a friendlier way to make that comment.

Yeah what the heck lol

"Be honest" is the same as "you're a liar"