with precious few exceptions, pretty much every media outlet in the USA is already "X for white people." it's not necessary to phrase it that way, everybody already knows.

personally, i think it's great that the founders have chosen to sell this as "X for black people." it is much more honest and cuts right to the point. if they had not, if they had instead chosen words like "diversity," then inevitable drill-downs would be criticizing them for trying to hide their true intentions.