Tim Cook doesn't Lie. I think he convinced himself what he said wasn't lying. That Apple and himself are so righteous. Which is actually worst, because that mentality filters through from Top to Bottom. And it is showing in their marketing and PR messages. He is also doing exactly Steve Jobs's last advice to him, Do the right thing. Except "the right thing" is so ambiguous it may turn out to be one of the worst advice.

My biggest turning point was Tim Cook flat out lying on the Apple case against Qualcomm. Double Dipping? Qualcomm patents being more than double than all the other six combined? And the tactics they used in court which was vastly different to Apple vs Samsung's case. And yes, they lost. ( Or settled )

That is the same with privacy. They simplifies their PR message as tracking = evil. Tracking is invading your privacy. Which is all good. But at the same time Apple is tracking you, everything you do on Apple Music, Apple TV+, App Store and even Apple Card. ( They only promise not to sell your Data to third party, they still have some of those Data. ). What that means is that only Apple is allowed to track you, but anyone else doing it are against privacy? What Apple really meant by the word Privacy then is that Data should not be sold to third parties. But no, they intentionally keep it unclear and created a war on Data Collection while they are doing it. And you now have people flat out claiming Apple doesn't collect any Data.

Then there is a war on Ads. Which was so bad the Ad industry pushes back and Tim Cook had to issue a mild statement saying they are not against Ads, only targeted Ads. What?

Once you start questioning all of his motives, and find concrete evidence that he is lying, along with all the facts from court case of how Apple has long term plans to destroy other companies, they all line up and shape how you view Tim Cook's Apple. And it isn't pretty.

And that is speaking from an Apple fan for longer than two decade.