Platforms should be required to allow users to set an alternative default app store, much like browser etc..
Also, more generally, even if this was conscious behaviour by Apple, I don’t think this really linked to “unregulated capitalism”. In any economic/political system you will find that some people serve their own interests while harming others or the public interest. Whether those “own interests” are amassing money, assets, power, access to goods/services or anything else deemed “valuable” in that system does not chance the dynamics of that basic conflict of interests which will cause trouble in any system. I’m afraid that’s human nature and there’s no system that can fully align those interests or avoid the negative effects of conflicts of interest.
The developers of these types of apps are just pushing the envelope of what's allowed until they're called out and formal complaints are made to the app store gatekeepers.
The malicious & overly expensive apps should get taken down swiftly, but are allowed to linger for months on end, generating large profits.
Whilst app stores are policed, there exists a lot of room for exploitative apps. I imagine these app store gatekeepers are trying to keep a balance, but app stores seem heavily swayed in favor of scams, and malicious or overly expensive apps.