Think of the old phone company slogan "reach out and touch someone." If I can accomplish that and spend less than I do on food or clothes or my car then I win.
The challenge, as I see it is that information is a public good (in the economic sense: nonrivalrous, nonexcludable, zero marginal cost, high fixed costs), and provision at scale requires either a complementary rents service (advertising, patronage, propaganda, fancy professional-services "shingle") or a tax. Busking or its public-broadcasting is another option, though that's highly lossy.
Any truthful publishing also requires a strong self-defence mechanism (protection against lawsuits, coercion, intimidation, protection rackets, etc.), a frequently underappreciated role played by publishers.
Charles Perrow's descriptions of the music industry (recorded and broadcast) circa 1945 -- 1985 is informative here (see his Complex Organizations https://www.worldcat.org/title/complex-organizations-a-criti...), notably the roles of publishers vs. front-line and studio musicians.
Gobal ad spend, which mostly accrues to the wealthiest 1 billion or so, is about $600 billion. Some complex maths tells us that's $600 per person in the industrialised countries (G-20 / OECD, close enough). Global content spend is somewhere around $100 -- 200/year per capita. That's roughly the annual online ad spend.
Bundled into network provisioning, that's about $30--40 per household per month, all-you-can-eat. Information as a public good.
(My preference is for higher rates in more affluent areas, ideally by income.)
Trying to figure out WCPGW.