Bing Becomes a Distraction for Microsoft

Re:Bing Becomes a Distraction for Microsoft by aresant on Monday July 25, 2011 @09:37PM (#2805589)

"A sale would be a boon for Microsoft’s investors. . . the unit would be worth about $11 billion."

So a boon to investors is a short-term sale that's the equivalent of 4.6% of MSFT's market cap (235b)?

And in exchange surrender an asset that's fundamental to their mobile strategy (with NOKIA blowing in the wind towards MSFT) and strategic in distracting Google from eating their primary lunch?

I am a proponent of FOCUS but this article seems shortsighted.

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Re:Bing Becomes a Distraction for Microsoft by imaverickk on Monday July 25, 2011 @09:52PM (#2805628)

Oh well, why would you care about long-term strategy if your only intent is just to short sell those MSFT shares quickly.

It's a link-bait. If GOOG can give away almost everything for free to distract their competitors and protect their core revenue (search and ads), then why shouldn't MSFT lose some $$ to get some share of the $40 Billion industry with a projected growth rate of around 10-20%.

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Re:Bing Becomes a Distraction for Microsoft by brown9-2 on Monday July 25, 2011 @10:24PM (#2805703)

But is there any evidence that either of those strategies are working?

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Re:Bing Becomes a Distraction for Microsoft by barista on Tuesday July 26, 2011 @03:19AM (#2806356)

definitely working better than giving up search and handing over keys of the biggest money making opportunity on the internet to the competitior.

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Re:Bing Becomes a Distraction for Microsoft by brown9-2 on Tuesday July 26, 2011 @11:56AM (#2807912)

By what metric is it working better?

Google seems more profitable than ever, has the lead in search engine usage by a far, far margin, and Microsoft's online division continues to lose billions of dollars.

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