This is a classic refrain of apologists for bigotry. I belong to a country club that officially excluded blacks up until the 60's, and did so unofficially for years after. The policy changed under pressure from the community, which included bad publicity, public embarrassment, and disdain directed at individual club members from people on the outside. Public scorn for the organization prevailed over the objections of assholes who said, "it's a private organization! Go make your own country club!".

Eventually, Augusta may repent of gender discrimination due to similar pressure. And it still won't make the front page of HN because it has nothing to do with computers.