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Re:TikTok and the Future of Social Media by ALittleLight on Sunday August 01, 2021 @03:41AM (#28024548)
I think TikTok's keys are ease of use - you can just swipe mindlessly, no choices, next, next, next, next. Good algorithm to predict a mix of stuff you'll probably like and new stuff so you can still explore the space. The combination of the two makes it addictive. You keep hitting that Skinner box and you get rewarded.

I personally used TikTok for a bit (only as a consumer) but had to cut it from my phone. It was too addictive. I found myself using the app for longer than I wanted.

While TikTok is entertaining I don't really miss it now that I've removed it. I feel lots of videos there lack substance.

Re:TikTok and the Future of Social Media by scotty79 on Sunday August 01, 2021 @08:49AM (#28025910)
If tiktok was about ease of use they would give you a way to go to next movie of the same author that you are currently watching on "for you page".
Re:TikTok and the Future of Social Media by garduque on Sunday August 01, 2021 @10:38AM (#28026542)
Swipe left and it brings you to that author's profile with all their videos. Seems easy to me?
Re:TikTok and the Future of Social Media by scotty79 on Sunday August 01, 2021 @10:47AM (#28026605)
Nope. It brings you to the most recent videos they published not to the one you were just watching.
Re:TikTok and the Future of Social Media by hsod on Sunday August 01, 2021 @03:55AM (#28024613)
A funny side note here is that ~2018 Facebook was crushing it in terms of minutes/day/user due to auto play videos with good next-video recommendations. Then they decided explicitly to disable auto play. They even switched to a different internal metric to explicitly discourage optimizing for this type of engagement.

That being said, most of the big winners in the auto play era were from professional studios or had some kind of financial backing. TikTok seems to have a lot more viral amateur content. Good for them