> our space is inherently non viral

There are communities on the internet that are specifically for these issues. Light advertisement with the consent of various moderators would not be bad idea. /r/NoFap comes to mind specifically, but also various religious communities where the desire for NoFap extends more from religious obligations would still find this interesting, I imagine.

that's true. a few of our competitors are quite strong in religious channels to promote their products. this is definitely an interesting channel to explore. as to /r/nofap - for some reason this channel doesn't show in the sub reddits where ads can be shown. it could be due to adult words used in the forum (just a guess, not sure what the reason is).

I was thinking more organic sort of marketing in /r/nofap. Not actually placing ads but rather actually interacting with the members, and seeing if they'd be interested in such a tool. More work, but also more viable to get customers that are die-hard fans sort of thing.

Would you consider advertising on porn sites?

that's actually a good idea. however, 99.5+% of those who watch porn might not have a problem with it and hence, might not need our solution. but, worth exploring, this could be similar to running banner ads where a small % of impressions result in click.

There are many organizations (worldwide) that deal with digital addictions; it might be worth reaching out to them as well, or getting known in those circles.

that's an interesting idea. will explore this further. do reply if you know any such organizations at the top of your head.