So, yes, Amazon can spin up as many matrix servers as they want. And so can MS. And so can Google. Maybe that wouldn't be such a horrible idea as they have mutually incompatible products that loosely overlap with the matrix feature set; those things interconnecting would be progress. Email is doing pretty OK decades after MS tried to embrace and extend via outlook and exchange. Federated communication networks are nice.
So, that's a feature not a bug.
The way you wrote it makes it sound like someone can make the project proprietary over night.
They cannot and I wish GPL people would stop pretending.
Whoever has a copy of the repo or even a snapshot of the source can continue using and developing it under the original license.
What one, strong contributor can do is make a proprietary fork and stop contributing towards the original open source one, possibly dumping prices and thereby starving the original project of code and donations.