If you think about it, then this fits Amazons's existing business exactly: To provide a marketplace for people who buy things at cost prices and then sell them for a higher price.

If they really want to lean into the reputation they are getting for being a platform for counterfeits and scams then NFTs are the next logical step

counterfeits on Amazon? Are you kidding me? sarcastic smile

Seriously though, it's easy to verify if a NFT is genuine - one of the features of Blockchain tech.

I don’t know what you mean by genuine, non-counterfeit?

You can check that a token exists on chain, but that tells you nothing about whether the person who issued the token owns the copyright to the work. Ie, no guarantees of authenticity.