I think he meant that the best minds of his generation were devising advertising campaigns and writing advertising copy for laundry soap and canned vegetables. Advertising was more text-centric then, and talented writers like Chandler could make more money writing ads than books.
Possible. But I think more likely is that it was a good frame of reference for him as he was an executive at an advertising agency for quite some time.
I guess it was always a thing even back then?