NBC Olympic coverage is not great, but it was even far worse in the past. You may remember from a few Olympics ago that coverage was loaded with “human interest” back stories and the broadcast would actually show very little sports. The other day to my complete surprise, I watched archery Netherlands vs South Korea. No American jingoism in sight. It was quite refreshing. The broadcast is still US-centric, but I am seeing a bit more diversity than in the past. Of course, if I had the choice, I would watch the Olympic broadcast from another country.