I assume he was doing that deliberately, which is why I bothered to keep reading at all!

That is the joke

It took me until he said "adding fluff".

Is he? It's an interesting question with proponents and detractors , one we can explore in more detail. But first, are you still spending 100s of dollars on disposable razors?

I think that's intentional and meant as an example of the issue at hand.

Well yeah but it’s a bad example and is still annoying. I stopped reading it.. Like NJM commercials, they poke fun at jingles by having commercials with annoying jingles. It’s really not witty!

He could just tell you.

Or he could demonstrate it while telling you.

Seems effective, doesn't it?

He does. He’s mocking it. Deliberately.

He must right? Is there any way it would naturally take someone that many tweets to say “the algorithm selects longer videos creating an incentive for fluff”?