Boy Scouts, 4-H, Lion's Club, and other shooting clubs are out there and very active. I shot in all three organizations competitively as well as the local smallbore club. There were and are Postal Matches as well, where they send you a target and you mail it back in after having shot it (there is a degree of honor system going on there, which I never saw abused).

Many towns in the US have their versions of Schuetzenvereins. Where I am in California (!), several surrounding towns have their own clubs with ranges, as well as one facility that is essential county-wide. The latter range has hosted national championships in a variety of shooting sports. My cousins took hunter safety classes at a public high school in Louisiana. The local public high school has an indoor range, but sadly it's just used for storage, now.

These things exist and are used in large numbers, but the press is actively uninterested in them because they near-universally lack blood or excitement. Just people safely enjoying shooting sports, preparing for hunting, or putting holes in paper for fun.