Yeah, this is certainly an interesting topic in UI design. When Microsoft had the problem of people not knowing what to do when their computer started up, they relabeled "system" to "start" counterintuitively rather than building a progressive disclosure system into Windows. It may have been better to put a little hovering popup bubble that pointed towards the system icon and said "Click here to start" the first few times you started up (or until user testing showed people had learned what to do).

In later versions of windows, they had a whole window with tons of options pop up at every single startup. In Vista, the window has useless computer information, like how much RAM you have. They not only confuse beginners, but they punish intermediate and advanced users until they find the little checkbox that says not to start it every time.