Even if you do, the second you do it and it sells, it gets copied in China faster that you can say IP.
I work in the display industry. I've never heard that e-ink "stuns" the development of technology. Could you elaborate on your meaning? Please see my comment history to see why I keep asking about this.
Network effects and the ability to spend 100x what you can raise to destroy you as an example to others or just to duplicate it. I mean, great, you have a new SQL Server. I'll even grant that it's 1,000x better/faster/etc than the current SQL because you sprinkled fairy dust everywhere. How are you going to roll it out to customers before Oracle/Amazon/MS/Google reverse engineer it and deploy it to all their existing customers?
At least with IP, there is a bidding war among those companies to buy out your tech - you'll probably get paid. And a limited period of ownership before the world gets the benefit universally.