Well, I wish them luck. Practically every family knows one "IT person" and when we all collectively get fed up, come and watch how quickly do we drain the second-hand market of $200 laptops that we will repurpose as complete private home content consumption solutions.

I get how the business model of those services works btw -- but it's flawed from the beginning because it relies on keeping the users hostage.

The corps really underestimate the passive resistance they will meet. They think people will go to court and challenge their unbeatable lawyers there. No, nobody is going to do that. People will just work around those corporations (neighborhood private networks with NAS-es, old-school sharing of movies on DVDs or USB drives etc.; there are many ways).