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Re:Nvidia Shield TV Owners Are Pissed About the Banner Ads i... by afavour on Monday July 19, 2021 @12:03PM (#27884111)
If I recall you can disable this on a per-app basis.
Re:Nvidia Shield TV Owners Are Pissed About the Banner Ads i... by siegecraft on Monday July 19, 2021 @12:23PM (#27884381)
This is different from the recommendation "channels" that each app can provide. You can choose whether or not each one shows up on the home screen, re-order them, and so on.

This is a giant banner at the top of the home page that shows ads from random streaming services that you may or may not subscribe to or have installed.