Why Zynga Is Leaving Money On The Table

Re:Why Zynga Is Leaving Money On The Table by obiefernandez on Wednesday July 20, 2011 @12:18PM (#2786247)

Don't know what to make of the fact that they use the phrase "get you rich" liberally in their API docs. Check out how the financing works"

"In gambling, the house must have enough money on hand to cover all the bets currently in play. This amount limits the number of current users and the amount they’re risking. Betable can provide the house’s backing or you, the game creator can be the house. If Betable provides the backing of the house, Betable does a 70% / 30% revenue share in favor of Betable because it is taking all of the risk instead of the normal 50% / 50% split."

From http://beta.betable.com/documents/betable_api_spec_v10.pdf

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Re:Why Zynga Is Leaving Money On The Table by chgriffin on Wednesday July 20, 2011 @12:27PM (#2786301)

Real-money gambling historically generates over 100X more ARPU than typical social gaming revenue streams, so even with that rev split, game developers stand to make much more money than they currently do. Also, unlike other platforms that game developers are sharing their revenues with (iOS, AdMob, etc.), Betable is processing all of the transactions and resolutions related to real-money gambling play. In other words, Betable is much more hands on with helping the developer make money.

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Re:Why Zynga Is Leaving Money On The Table by rabble on Wednesday July 20, 2011 @12:45PM (#2786392)

Betable got the UK license and runs everything through UK servers. Getting a license to do this legally cost a bundle. That's why there's the rev split as it is.

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