I’m always shocked at how non-relevant the ads I see are. How many Ph.D’s at Google have dedicated their careers to targeting me more correctly, and yet: constant ads for stretchy water-wicking pants (I don’t go camping), solid brass pencil shavers (can’t remember the last time I used a pencil), and dating sites for seniors (I’m married and in my 30’s). Are these people just bad at their jobs?

Don’t get me wrong, I prefer it this way. But you’d think they’d be better at it by now.