Is Blue Origin good at its goals? On New Glenn, which is what matters here (not New Shepard), the jury is still out. By contrast, for Falcon 9, the jury returned a verdict long ago.

> The business case to sell a $1000 terminal for under $300 isn't closing. They're subsidized right now, and public perception will be very different once the real sticker shock comes in.

They say they've been cutting the manufacturing cost from $3000 to $1500 to $1000; you are assuming they aren't going to succeed in cutting it further. Even if they can't get it all the way down to $500 (the current sticker price), if they can get it down to $600 or $700, a $100-$200 price rise for new customers caused by withdrawing the subsidy is unlikely to be a huge issue. (The $300 figure was just an aspirational goal Musk set, nobody is paying that little right now, who knows if anyone ever will.)