right, didn't really 'fail' as a 'startup' - it just took a very long time to develop and tech continued to move/struggles to be independent and stable with manufacturer messes and giant competing companies, various interests slowing things down all while user needs changed rapidly and capabilities of platforms increased. This was really a long time ago early 00s things were very different and nowhere near mobile device era and so at the time was very noble and promising.

I didn't need to hear Justin Kan talking stupid claiming it missed the mark because of phones in that video about the toys ignoring the timeline/history, it was years before that which is a lot considering how fast things changed