I don't know. Why do you like chocolate ice cream? At least for me, despite all my efforts in every direction, the things I like or dislike fail to alter themselves that much at my request.

I have mechanisms to deal with them and to ensure that I do certain things, but the inner will always directs in a certain direction. I can summon the motivation to do other things, but I have so far failed to modify that inner desire.

If you're different, then do share what interventions let you modify.

Given that, your question is more like "Why would you like chocolate ice cream?". And the answer is simple: There is no 'why'; there only is.