I now understand that ads are purposefully nonsensical and annoying because they’re stickier that way. The ostrich in the insurance ads doesn’t have any damn thing to do with their product, but because it’s out of the ordinary my mind is left to absorb it, wondering, what was that ostrich doing there. It’s just straight mind manipulation and I resent it.

And 2, it hardly makes sense to advertise insurance (I’m never in the mood to cancel my current plan) but they have a gargantuan adspend because their profits are capped by a percentage (search 80/20 rule)- This is basically the same reason Coca Cola is famously ad-spendy - since they are locked into a low percentage of revenue, the only way to grow is “make it up on volume”