> They've also dramatically increased the proportion and intrusiveness of those ads over the last year, taking advantage of a near-monopoly position and a captive audience.

Agreed.

But they didn’t do this until after providing you with the option to pay for ad-free.

If ads bother you that much really, just put up and pay for it. Your problem will be solved across all your machines, devices, phones, tablets and TVs in less than a minute.