Killer feature for me is the URI matching options. Each entry can have URIs, and each URI can match based on: Base Domain, Host, Starts With, Exact, or Regex.

This simplified a bunch of things for me:

* Dev deployments of an app, where I have one or two different logins (eg, the default admin login) but it's deployed on a bunch of subdomains and/or internal IPs and/or internal non-FQDN hosts

* A bunch of work systems on different domains where there's old-style SSO (synchronized password, but login form as part of the app)

* Android apps just get a URI like com.domain.AppName and can otherwise be consolidated with other entries, etc