Don't undersell that programming is tribal, and any language that deviates too far from the C/C++ syntax (from the ALGOL mold, that is) will constantly be fighting against what people consider the "norm" and those preconceptions. The closer the language is targeted at something that C and C++ are still commonly the main choice for, the harder it will be to get some people to consider an alternative if it using different syntax or structure in any way.

I think one big stumbling block people had in adopting ADA (along with there not being a good open source toolchain for a long while as noted here) is that it just looks different to people that primarily use C and similar languages, and that puts some people off.

That's sad, and I would rather it not be true, but it's become increasingly obvious to me from how people treat numerous newer languages I've seen pop up over the years.

There are plenty of very successful languages that look nothing like the C family. I think the syntax of ADA has a different issue, which is that it- to me at least- evokes languages that are considered old fashioned or out of date like BASIC/Fortran/COBOL.

I'd be more than willing to give Ada a chance, but when I looked at code samples I definitely had to fight an automatic response of thinking it was something out of date based on how it looks.

> There are plenty of very successful languages that look nothing like the C family.

It's not that there aren't successful languages and have a different look and feel, it's that there's pushback against them when they are targeted towards the niches C and C++ are already strong in. Obviously many languages exist and many have become popular, but certain niches are more resistant than others and sometimes it's for non-rational reasons.

> I'd be more than willing to give Ada a chance, but when I looked at code samples I definitely had to fight an automatic response of thinking it was something out of date based on how it looks.

That's part, but not all, of what I'm talking about. The style C follows is damn old itself, sometimes predating the languages you're thinking of as out of date.

> it's disheartening that this essentially boils down to a failure of hype.

Maybe also, but not only. In contrast to Rust, Ada docs have been awful, and as long as you didn't get a commercial toolchain you had to play with some gimped version (and the really free version didn't come out until the language was 20+ years old), the build system was as “good” as C, people complain that Rust is verbose, but Ada was still a notch over, the memory model of Ada is a mere reflect of Rust's one, and (maybe I'm being subjective here) Rust's stdlib and philosophy is leagues over Ada's (Option, Iterator, closures, Result, ...).

Ada had the potential to be a Rust 30 years before, but it was never the goal of its owners.

> it's disheartening that this essentially boils down to a failure of hype.

That kind of thing happens; we're in a profession that is made up out of people.