TFA links to http://thecostofknowledge.com/

which is an attempt to organize researchers to boycott Elsevier due to its practices. Elsevier is one of the journal publishers that has (or had) issues with preprints like arvix. I do think efforts like this are gaining traction, such as the agreement between the UC system and Elsevier mentioned at https://www.sciencemag.org/news/2021/03/california-universit...

to not publish, review for them or be part of their editorial board anymore. really easy. and there are always other venues.