Not naive at all, distraction is definitely a recommended form of dealing with a lot of types of pain flare-ups. Our experiences are geared towards relaxation, but because our VR worlds are quite immersive, most of our members and study participants report they don't "think about [their] pain" during the session because they're focused on the experience and distracted from their flare-up. We also have some worlds that are more gamified such that you're actually playing a game in VR with a higher distraction element. Relaxation and distraction are not necessarily interchangeable but in VR they can often work together.