That is right Google operates under the assumption of people as in large groups of individuals. Their primary drive is to add billions of more people to their graph, https://nextbillionusers.google

If you read through the marketing material, you will notice that they use the word people and not individuals or persons or you. "People are at the center of everything we build."

For what is worth, Fidelity customer service is quick and reliable. They've always answered by questions or solved my issues over the phone.