I've been a long time critic of RH but you can see the value to their business. They mainly target millenials who are largely shut out of the investment market because of their poor financial situations. Tiny portfolios and game-ified trading is a good way to capture that audience. Millenials won't stay poor forever so RH's customer base is actually quite valuable. A more mature company can either acquire RH for those customers or RH itself can transform into a more stable and reliable operation with a large customer base that will acquire more assets over time.