Re:Economics of Innovation: Detailed Reading List (2019)
by rramadass on Wednesday June 30, 2021 @07:12AM
(#27687168)
Thanks for pointing this out (had not known of this). I am generally prejudiced against most modern authors on innovation simply because i don't see broad sweep nor depth in their presentations; there are just one or two ideas which are unnecessarily dragged out to make a book. Hence i am always interested in going back to the classics/originals which had played a pivotal role in establishing the whole domain.
Re:Economics of Innovation: Detailed Reading List (2019)
by lhpz on Thursday July 01, 2021 @06:23AM
(#27697816)
If you're interested in the history of Innovation, there is another great reference to add to your list:
Technological Revolutions and Financial Capital: The Dynamics of Bubbles and Golden Ages, by Carlota Perez
This is a bedside book for any Venture Capitalist interested in the various phases a major innovation goes through. Investment bubbles being one of these phases.
This theory also explains why innovators should target niche markets, and then expand to larger markets, and not the other way around. It is much easier to overcome the inevitable resistance to change on a specialized niche market, and then the social network effect will help with adoption on larger and larger circles.
(1) https://en.wikipedia.org/wiki/Everett_Rogers